Why Partner with Samsung?

In a word: Flexibility

With so many print manufacturers out there, it can be hard for dealers to choose the right partner. Getting such decisions right could result in lasting, long-term growth, so dealers know there is no room for error in matters like these.

Business needs everywhere are diversifying, so for dealers the best solution in many cases is to strike a partnership that offers flexibility, maximising the potential for customisation. Fortunately, as Scottish Samsung partner Faxco Maintenance Ltd testifies, Samsung’s Smart UX ecosystem is built on a pillar of flexibility – allowing for a myriad of customisation possibilities.

Fully Flexible

Faxco is a managed print solutions specialist based in East Kilbride, Scotland. The company’s Managing Director Philip Genoe explains that Faxco’s relationship with Samsung Printing stretches back to 2014. Faxco was named Scottish partner of the year for 2015 and 2016, and has had success reselling Samsung MultiXpress 4 and 7 devices in particular, providing a range of troubleshooting services to clients via the diverse RemoteCall app.

“We initially made the move to work with Samsung because of their impressive lineup, but our partnership really took off when we fully engaged with the launch of the Smart UX Centre-featuring MultiXpress 4 series,” notes Genoe. “It worked out well – and our partnership has been developing ever since.”

Proven Flexibility

In one case, a prospective Faxco client made an enquiry about a large order that Samsung devices were “perfect for,” apart from one feature that existed on another manufacturer’s range, but not Samsung’s.

Samsung’s response? Genoe explains: “We told them, and they made it happen – adding the feature. We subsequently won that order, and further business on the back of it.”

The relationship has been win-win ever since. “Partnering with Samsung has helped us expand,” says Genoe. “Samsung’s flexibility in terms of product development and meeting our needs has been brilliant.”

Creative Customisation

A big reason for Samsung’s continuing popularity among dealers is the expansive Smart UX ecosystem.

Indeed, the Smart UX Centre’s debut made quite a stir in the world of print reselling. With this Android-powered touchscreen interface, dealers suddenly found themselves able to fine-tune devices with downloadable apps and widgets. They could use this software to help clients boost workplace efficiency and create more effective workflows.


Genoe explains, “The Smart UX is tried and tested, and runs business-critical apps. Its customisable nature makes it simple for Samsung engineers to code – and recode. Devices that just run on a manufacturer’s own firmware have little flexibility.”

Furthermore, Faxco customers have responded positively to the user-friendly Smart UX Centre. “They say ‘wow, it’s just like a big tablet,’ and start getting to grips with the features immediately,” notes Genoe.


Samsung’s Head of Print for the UK and Ireland, Mark Ash, concurs. “Apps let dealers do more with less, so they make more profit,” he says.

The Android factor also makes a huge difference. Android is the internet’s most widely used OS, with a 65 percent global share, per Net Market Share. So, chances are, if dealers or their clients have an Android app, it could be easily adapted to run on a Samsung multi-function printer.

Competitive Market

And as the market becomes ever more competitive, it is becoming harder for dealers to make money by simply selling hardware and supplies. But software-based improvements allow dealers to add what Ash calls “true business value” to their offerings. If dealers decide to take the next step and create a Smart UX app of their own – something that Samsung developers actively encourage – they could end up opening up yet another path to prosperity.

“If a dealer wants a talking point that differentiates them from the competition, apps can provide them with one,” says Ash.

Partnerships with Potential

The business world is becoming increasingly complex, and as companies start to become more demanding with their office equipment requirements, flexibility is no longer something to be desired – it is now an absolute must.

Just as companies who have put flexibility at the fore are now reaping the financial benefits, dealers who prize versatility find they can better meet the needs of enterprise customers.

“My experience with other manufacturers is that they are very fixed and staid, whereas Samsung has greater flexibility and will make things happen on your behalf,” Genoe concludes. “Very few manufacturers can do this. Too often boxes just roll off production lines with fixed features. Tailoring machines to do what our customers want them to do is Samsung’s forte.”

And success continued through 2017 and 2018 resulting in record performance results for the company. We look forward to some new fresh and exciting challenges in 2019, with the new HP Pagewide and Smart Print devices featuring Future Smart 4.0. Watch this space!!!

Contact Faxco today on 01355 270853 or email s‌ervice@‍faxco.co.uk

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